Community leader

About this role

🎯 Job Purpose As the Community Leader, you will be the "heart" and public face of our recruitment platform within the Finnish ecosystem. Your mission is to build, nurture, and scale two strategic user bases: Job Seekers (local talent, international experts, and graduates) and HR Professionals/Hiring Managers in Finland. You will transform casual members into highly engaged product advocates, directly driving user acquisition, product adoption, and long-term user retention. 📋 Key Responsibilities 1. Community Strategy & Ecosystem Building • Develop and execute growth blueprints across core local channels, prioritizing LinkedIn (for HR/B2B) and targeted hubs like Facebook Groups, Reddit, Discord, or Slack communities (for talents). • Establish community guidelines, moderation rules, and unique cultural tones that resonate with the Finnish market (emphasizing transparency, equality, and professional trust). 2. Content Curation & Engagement Management • Own the daily content calendar: deliver high-value insights such as navigating the Finnish job market, CV/LinkedIn optimization, hidden job market tips (for Job Seekers), and local recruitment trends, talent retention, and employee well-being (for HR). • Proactively spark organic discussions, resolve queries, and moderate debates to boost daily active participation. 3. Event Execution & Local Partnerships • Conceptualize and host online/offline events, including expert-led Webinars, professional Workshops, AMAs (Ask Me Anything), and local networking meetups. • Partner with local career coaches, university student unions (opiskelijakunta), and HR influencers in Finland to co-create content, raising the community's authority and reach. 4. Data Analytics & Product Feedback Loops • Monitor critical community metrics: member growth velocity, Engagement Rate (ER), active user ratios, and referral conversion rates into platform sign-ups. • Act as the voice of the customer: gather user pain points regarding local hiring bottlenecks and transform feedback into actionable insights for the Product (Tech) team. Job Requirements • Experience: 1–2 years of experience in Community Management, Social Media Marketing, or User Growth. Experience in HR-Tech, EdTech, SaaS, or marketplace platforms in the Nordics is a major plus. • Market & Language Skills: • Deep understanding of the Finnish employment ecosystem, labor norms, and the challenges faced by both local companies and international talents. • Professional fluency in English is required. Fluency or working proficiency in Finnish is highly preferred to build deep community trust. • Core Skills: • Exceptional written and verbal communication; natural storyteller capable of maintaining a vibrant, authentic persona. • Trend-catching native—quick to adopt new social media features, algorithms, and digital networking formats. • Mindset: Growth-oriented, proactive, user-centric, and comfortable running experimental initiatives within a flat organization st